Stores seduce us with reduced prices and life-time opportunities, and we, driven by our innate hunting instincts want to buy, buy, buy… It does not have to be scientifically proved that our (female) sense of reasoning is somehow affected by signs “Sale” and “50% off” or how Karen Homer, in her book “Things a Woman Should Know About Style”, puts it: “Just as your dull boyfriend becomes an Adonis when another woman looks at him, fighting the blond in the corner for a pair of orange satin-lycra disco trousers becomes a matter of life or death.”
Source: http://img.thesun.co.uk/
So although my closet is bursting at the seams I keep dreaming about submerging myself for a day in the deeps of Bellevue Square… But this year instead of doing so, I decided to take more cool-headed approach and hit the floor running well-armed in Ten Sales Commandments.
Here they are:
1. Do a closet inventory: analyze what you already have, what you need and what you want
2. Explore hunting options: do a reconnaissance of your favorite stores beforehand - in most cases store websites feature all items so you can do some web surfing before entering the stores
3. Take advantage of on-line sales - some stores even give preference to on-line shoppers
4. Decide on the shopping budget and stick to it. I can tell you that it will be hard – but what about our strong will?
5. Go shopping on the first day of the sale when the selection (of items, colors and sizes) is the widest. Have in mind that you are not the only one afflicted by shopping madness and there are hordes of women turned hunters who are just like you.
6. Go shopping on the last days of the sale if you are looking for real bargain treasures (reduced 75% or more)
7. Find out about store return / exchange policy – from my experience, in most cases, all sale sales are final. Sales tend to turn us irrational, let’s admit it – making us buy items we would never consider “worth-buying” at the full price... Do you want to end up with a ton of unwanted items and empty wallet?
8. Buy wardrobe essentials. Sales are a great opportunity to stock your wardrobe in quality basics like white shirt, trench or jeans.
9. Buy shoes, bags and other accessories
10. Do not purchase one-season pieces which will be out-dated in a month or so
And the most important: we are only days-apart form fall collections hitting the stage!
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